Strategist.
Brand
Creative
Narrative
Partnerships
User Experience
What’s chaotic and curse-word inducing to you is catnip to me; I love translating a vague vision into a compelling call-to-arms, and breaking seemingly insurmountable ideas into bite-sized action items.
You’re launching a company and need a rigorous brand strategy to guide your visual and verbal presentation
You want to reignite your brand or product and need help redefining who you are, what you want, and where you stand
You’re a design agency and need a senior consultant you can throw in the deep end on a project
You’re in the process of building a website and want someone who can oversee the process, from brand to content to UX, and all the way through design and development
You need to win new business and require help on everything from mapping your partner ecosystem through to building your pitch decks
My unique, multi-disciplinary technique is built on 15+ years global experience in brand, communications and business development, alongside extensive training in emotional and somatic intelligence.
I spent five years as Head of Strategy & Creative for New York design studio noformat, overseeing business development and leading the brand, UX, content and design teams on client projects.
Grand Marnier
Brand
Deducing how the one of the US’s oldest non-profit organisations could best communicate the services and value they provide to attract donors and enact systemic change.
Distilling the complex work of the human rights centre of a foremost US university into a clear, compelling missive that partners and press could easily get behind.
Determining how a leading cognac brand could honour their heritage (and existing audience) while launching a bold campaign for a new market.
TEDxNewYork
Partnerships
Securing high-value partners for a first-of-its-kind community event, from food & beverage to the venue to corporate support.
Negotiating and creative directing multiple collaborations between Paris’s premier wellness practitioners and luxury brands.
Establishing a partnership system for a global sustainability consultancy, from eco-system mapping through to pitch materials.
Narrative
Translating a B2B tech firm’s elaborate expertise into easy-to-grasp concepts, served in a tongue-in-cheek tone befitting their team’s sense of humour.
Building the communications strategy and crafting marketing copy for the world’s first travelling high school.
Distinguishing a life insurance company from their competition with personable content reflecting their family-style approach.
User Experience
Developing a streamlined content hierarchy and website navigation for a global retail services provider, to boost sales by better communicating how their client solutions interconnect.
Designing an increasingly elegant framework and user experience for a roadtrip tech app, working with internal and external UX/UI teams.
Concentrating the 150+ page website of a top private school into an easy-to-navigate site catering to three distinct audience groups.
Strategist, writer, creative director, curator, success coach.